[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.skysat.cz\/mate-zkusenost-s-primym-prodejem-produktu\/#Article","mainEntityOfPage":"https:\/\/www.skysat.cz\/mate-zkusenost-s-primym-prodejem-produktu\/","headline":"M\u00e1te zku\u0161enost s p\u0159\u00edm\u00fdm prodejem produkt\u016f?","name":"M\u00e1te zku\u0161enost s p\u0159\u00edm\u00fdm prodejem produkt\u016f?","description":"Ur\u010dit\u011b jste se u\u017e n\u011bkdy v\u00a0n\u00e1kupn\u00edm centru setkali s\u00a0t\u00edm, \u017ee V\u00e1s oslovila sle\u010dna nebo pan\u00ed stoj\u00edc\u00ed u st\u00e1nku s\u00a0kosmetikou. Nab\u00eddla V\u00e1m mo\u017enost prohl\u00e9dnout si vystaven\u00e9 produkty nebo si p\u0159ivon\u011bt ke kr\u00e1sn\u011b von\u00edc\u00edm d\u00e1msk\u00fdm a p\u00e1nsk\u00fdm toaletn\u00edm vod\u00e1m nebo parf\u00e9m\u016fm a ke v\u0161emu V\u00e1m podala zaj\u00edmav\u00fd v\u00fdklad. Dom\u016f jste odch\u00e1zeli s\u00a0katalogem, p\u0159\u00edpadn\u011b s\u00a0mal\u00fdm vzore\u010dkem kr\u00e9mu v\u00a0ruce a s\u00a0nab\u00eddkou, abyste si doma […]","datePublished":"2020-01-21","dateModified":"2020-01-21","author":{"@type":"Person","@id":"https:\/\/www.skysat.cz\/author\/#Person","name":"","url":"https:\/\/www.skysat.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b74f056f0354b8ee50fcd0e6106aa964423477cb93024726458fce7ffd63d5d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b74f056f0354b8ee50fcd0e6106aa964423477cb93024726458fce7ffd63d5d8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"skysat.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.skysat.cz\/wp-content\/uploads\/img_a361183_w3207_t1574578325.jpg","url":"https:\/\/www.skysat.cz\/wp-content\/uploads\/img_a361183_w3207_t1574578325.jpg","height":0,"width":0},"url":"https:\/\/www.skysat.cz\/mate-zkusenost-s-primym-prodejem-produktu\/","about":["Podnik\u00e1n\u00ed"],"wordCount":636,"articleBody":"Ur\u010dit\u011b jste se u\u017e n\u011bkdy v\u00a0n\u00e1kupn\u00edm centru setkali s\u00a0t\u00edm, \u017ee V\u00e1s oslovila sle\u010dna nebo pan\u00ed stoj\u00edc\u00ed u st\u00e1nku s\u00a0kosmetikou. Nab\u00eddla V\u00e1m mo\u017enost prohl\u00e9dnout si vystaven\u00e9 produkty nebo si p\u0159ivon\u011bt ke kr\u00e1sn\u011b von\u00edc\u00edm d\u00e1msk\u00fdm a p\u00e1nsk\u00fdm toaletn\u00edm vod\u00e1m nebo parf\u00e9m\u016fm a ke v\u0161emu V\u00e1m podala zaj\u00edmav\u00fd v\u00fdklad. Dom\u016f jste odch\u00e1zeli s\u00a0katalogem, p\u0159\u00edpadn\u011b s\u00a0mal\u00fdm vzore\u010dkem kr\u00e9mu v\u00a0ruce a s\u00a0nab\u00eddkou, abyste si doma katalog prohl\u00e9dli a a\u017e si n\u011bco vyberete, na zadn\u00ed stran\u011b je raz\u00edtko s\u00a0kontaktn\u00ed osobou (v\u011bt\u0161inou sle\u010dnou nebo pan\u00ed, kter\u00e1 s\u00a0V\u00e1mi hovo\u0159ila), kter\u00e9 m\u016f\u017eete kdykoliv zavolat s objedn\u00e1vkou v\u00fdrobk\u016f, kter\u00e9 V\u00e1s zaujaly.\u00a0Jedn\u00e1 se o tzv. p\u0159\u00edm\u00fd prodej, kdy je z\u00e1kazn\u00edkovi prod\u00e1v\u00e1n v\u00fdrobek, kter\u00fd nekoup\u00ed v\u00a0\u017e\u00e1dn\u00e9m konkr\u00e9tn\u00edm kamenn\u00e9m obchod\u011b, pouze p\u0159\u00edmo od osoby, kter\u00e1 jej oslov\u00ed.\u00a0Tento zp\u016fsob prodeje za\u010dalspat\u0159ovat sv\u011btlo sv\u011bta v\u00a0druh\u00e9 polovin\u011b 19. stolet\u00ed v\u00a0souvislosti s\u00a0r\u016fstem populace a rozvojem pr\u016fmyslu. Stalo se tak v\u00a0Americe a prvn\u00edm takto prod\u00e1van\u00fdm zbo\u017e\u00edm se staly vzd\u011bl\u00e1vac\u00ed pom\u016fcky, pozd\u011bji p\u0159\u00edrodn\u00ed l\u00e9\u010div\u00e9 produkty a kosmetika. Vla\u0161tovkami v\u00a0nab\u00eddnut\u00e9m zbo\u017e\u00ed tehdy byla vzd\u011bl\u00e1vac\u00ed literatura, Coca-Cola a kosmetika Avon. Obchod se pozd\u011bji za\u010dal zam\u011b\u0159ovat na v\u00fdrobky denn\u00ed spot\u0159eby. B\u00fdvaly to p\u0159edev\u0161\u00edm prac\u00ed pr\u00e1\u0161ky nebo \u010dist\u00edc\u00ed p\u0159\u00edpravky.\u00a0U n\u00e1sse prvn\u00ed pokusy o p\u0159\u00edm\u00fd prodej uskute\u010dnily ji\u017e v\u00a0roce 1921, kdy spole\u010dnost Lux za\u010dala nab\u00edzet podomn\u00edm zp\u016fsobem vysava\u010de. Nicm\u00e9n\u011b sv\u016fj opravdov\u00fd boom tento zp\u016fsob prodeje za\u017eil a\u017e za\u010d\u00e1tkem devades\u00e1t\u00fdch let 20. stolet\u00ed se spole\u010dnostmi Lux (vysava\u010de), Klas (v\u00fd\u017eivov\u00e9 dopl\u0148ky), Avon Cosmetics (kosmetika), Oriflame (kosmetika), Zepter International (exkluzivn\u00ed spot\u0159ebn\u00ed zbo\u017e\u00ed), Herbalife (dopl\u0148ky stravy, sportovn\u00ed v\u00fd\u017eiva, kosmetika), Just (p\u0159\u00edrodn\u00ed l\u00e9\u010div\u00e9 p\u0159\u00edpravky), Finclub (dopl\u0148ky stravy, p\u0159edev\u0161\u00edm z Finska), Ahawa (kosmetika z\u00a0Mrtv\u00e9ho mo\u0159e), Amway (drogerie, kosmetika, v\u00fd\u017eivov\u00e9 dopl\u0148ky), LR Health & Beauty systems (dopl\u0148ky stravy, kosmetika) apod. Samoz\u0159ejm\u011b se doba m\u011bn\u00ed, obchodn\u00edci se museli p\u0159izp\u016fsobit a tak za\u010dali sv\u00e9 produkty z\u00e1kazn\u00edk\u016fm nab\u00edzet i p\u0159es internet, aby z\u016fstali konkurenceschopn\u00ed.\u00a0Nej\u010dast\u011bj\u0161\u00edm syst\u00e9mem odm\u011b\u0148ov\u00e1n\u00edobchodn\u00edk\u016f je tzv. MLM = Multi Level Marketing. Jedn\u00e1 se o n\u00e1kup zbo\u017e\u00ed za\u00a0velkoobchodn\u00ed cenu, a n\u00e1sledn\u00e9m p\u0159\u00edm\u00e9m prodeji kone\u010dn\u00fdm z\u00e1kazn\u00edk\u016fm, s mar\u017e\u00ed. Obchodn\u00edk sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00edz\u00ed mo\u017enost tak\u00e9 si t\u00edmto zp\u016fsobem vyd\u011bl\u00e1vat tak, \u017ee se registruj\u00ed do spole\u010dnosti pod n\u011bj, do jeho linie. Nov\u00ed obchodn\u00edci vyd\u011bl\u00e1vaj\u00ed na sebe, ale \u010d\u00e1st zisku putuje na \u00fa\u010det obchodn\u00edka, kter\u00fd je do syst\u00e9mu zaregistroval. To je nab\u00e1d\u00e1, aby si tak\u00e9 p\u0159ivyd\u011blali, a sh\u00e1n\u00ed pod sebe, dal\u0161\u00ed obchodn\u00edky, d\u00edky kter\u00fdm z\u00edskaj\u00ed pen\u00edze nav\u00edc. Jedn\u00e1 se o procenta z\u00a0obratu prodeje, 3, 6, 9, 12, 15, 18, 21 %. Takto vznik\u00e1 tzv. obrat skupiny, kter\u00fd se na konci m\u011bs\u00edce se\u010dte, a rozd\u011bluj\u00ed se odm\u011bny dle nastaven\u00fdch pravidel. Podle mno\u017estv\u00ed obratu se obchodn\u00edci za\u0159azuj\u00ed do ur\u010dit\u00e9 \u00farovn\u011b \u00fasp\u011b\u0161nosti a s\u00a0t\u00edm op\u011bt souvis\u00ed ur\u010dit\u00e9 odm\u011bny, jako jsou slevy p\u0159i n\u00e1kupu zbo\u017e\u00ed, bonusy, odm\u011bny za skupinov\u00fd obrat apod.                                                                                                                                                                                                                                                                                                                                                                                        2.8\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u00e1te zku\u0161enost s p\u0159\u00edm\u00fdm prodejem produkt\u016f?","item":"https:\/\/www.skysat.cz\/mate-zkusenost-s-primym-prodejem-produktu\/#breadcrumbitem"}]}]